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THINKING OUTSIDE THE FRAME


 

I’ve always been drawn to the bold, the unconventional — the kind of art, music, and culture that celebrates individuality. The rebellious streak of punk aesthetics, the raw emotion of pop art, the larger-than-life statements of our cultural icons. I wanted to create work that had that same energy. I wanted to create something that didn’t just sit there, but made people feel something.  

So, I trained in both visual design and fine art — immersing myself in two creative worlds. Design taught me structure and balance, and fine art taught me creative intuition. I loved both, but I often felt split between them. One day I’d be presenting a large branding campaign to a room full of board members — the next, I was lost in the zone in my art studio, covered in layers of paint and rocking out to my favorite jams.

But, instead of feeling empowered, I felt divided.

I pushed through. I landed exciting projects, collaborated with talented people, and grew my skills. But something was missing. It was like speaking two different languages, always code-switching, but never fully belonging to either.

Then came a moment of clarity. I was in a different city for work, exhausted after back-to-back meetings, and I just wanted a moment to breathe. Wandering the neighborhood, I came across an art installation at a park — massive, beautiful, impossible to ignore. It stopped me in my tracks. It wasn’t just something to look at — it changed the entire energy of the space. People gathered around it, taking pictures, talking, experiencing something “together.” The air felt different. It was an experience, a point of connection in the community.

I felt a rush of envy. That was the kind of work I wanted to create! Work that lives, that connects, that transforms. Art that is accessible to everyone, and makes them see the world differently, even if just for a moment.  

But knowing what I wanted to create, and making it a reality were two different things. Sharpening my focus meant starting over in some ways — my vision, my process. I went back to my roots and found answers from the artists who inspired me in the beginning. I studied their work, their processes, their resilience. I was reminded that some rules are meant to be broken, and breaking them is actually vital in order to grow. The lessons were clear: the only limitations were the ones I put on myself.  

I made a choice to integrate all my experience into a singular creative path. I took the structure and storytelling of design and fused it with the emotion, freedom and intuition of fine art and built a bridge between them. I was now creating work that resonated with me. Something bold, emotional, structured, rebellious — all at once. It gave me permission to realize that I don’t fit into a box, and that's ok. I create my own space. 

And that’s the intention I bring to my art. Every project I take on, every painting I create, is infused with that same spirit. The energy that first ignited me and the lessons I fought to learn have become the purpose of my work. My art isn’t just about visuals; it’s about impact. It’s about connection. It’s about creating something that makes people stop, feel, and remember that it's ok to be bold, to be different, and to be proud of who they are.  

And this, this is only the beginning.